Conagra, Ring develop new bottle


Staff report



MEMPHIS, Tenn. — Ring Container Technologies has announced its collaboration with Conagra Brands on an aerosol-to-plastic conversion for PAM Cooking Spray, which is now available on store shelves.

While the new PAM nonAerosol spray bottles will not completely replace the company’s aerosol cans, it does provide another packaging option for its consumers.

“Conagra has been a longtime partner of Ring, and we were thrilled to work with them on such an exciting project,” said Brian Smith, vice president of business development and innovation at Ring. “This pump-spray bottle was cocreated during a customized session at our Innovation Center in Oakland, Tennessee, and six months later, Conagra was prepping their operations for a major product launch. That’s hyperspeed in the packaging and product-development world.”

After consumer-based findings revealed that people prefer a nonaerosol spray, transparent container and cleaner ingredient statement, Conagra reacted immediately by partnering with Ring. Together, the two companies were able to create a product that is designed to meet a specific consumer need in the marketplace.

The pump spray retains PAM’s “spray no stick” performance promise, while other aspects of the packaging were designed to meet environmental and nutritional standards, as well as align with brand principles.

Ring’s Design-Led Innovation Workshop is a cocreative process that uses design thinking methodology to foster innovation and collaboration. The workshops combine empathy, creativity and rationality to solve consumer packaging challenges with breakthrough thinking.

“Working with Ring on our PAM nonaerosol spray bottles was truly a collaborative effort, and they brought some great capabilities to the table,” said Eric Sinz, vice president of packaging at Conagra Brands. “We worked together as a crossfunctional team to create a modern and contemporary bottle design that reflects Conagra’s new strategy and direction.”

Staff report