MILWAUKEE, Wisc. — Just in time for the holiday season and here to stay year round, The Bon-Ton Stores, Inc. (NASDAQ: BONT) introduces the world-famous toy brand FAO Schwarz in 186 of its departments stores and on the company’s ecommerce website. Elder Beerman stores in Piqua, Dayton, Beavercreek and Huber Heights will have the toy line in its stores.
The venerable FAO Schwarz, established in 1862 and known for its unique whimsical toys, cuddly plush stuffed animals and fun imaginative games, will be available across the Bon-Ton family of department stores at select locations including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores. The full assortment of FAO Schwarz-branded merchandise will be offered online bringing accessibility to a wide range of customers.
“This cherished brand has been enjoyed by children and families for 155 years and we are delighted to carry this unique toy collection in our stores,” commented Chad Stauffer, Executive Vice President and Chief Merchandising Officer for The Bon-Ton Stores, Inc.
To celebrate the launch, parents and kids can join in the fun at a ribbon cutting ceremony on Saturday, Nov. 4 at 10 a.m. hosted by the store manager. The first 25 children at each location will receive a special gift and have the opportunity to participate in the official FAO Schwarz ribbon cutting and photo opportunity.
Guests visiting the FAO Schwarz toy department can also participate in an Instagram photo contest by snapping a photo or selfie with their favorite FAO toy or stuffed animal and tagging the photo with #returntowonder and #bontonstyle. Photos posted through Dec. 9 will be entered for the chance to win one of three FAO Schwarz prize packages, including the grand prize package with the iconic eight-foot oversized giraffe.
Families are encouraged to visit the FAO Schwarz toy department and have fun interacting with and learning about the toys first-hand.