MILWAUKEE, Wisc. — The Bon-Ton Stores Inc., which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, have announced Santa Fest in all stores, Saturday, Dec. 9, from 11 a.m. to 3 p.m.

During this free holiday event, the kid’s department will be transformed into a festive holiday celebration sure to create childhood memories. Parents can snap photos of their children meeting Santa or have a family photo taken by one of the elves. Each child can participate in fun activities including making own reindeer ears, snowflake ornaments, holiday greeting cards and coloring sheets to take home or give as gifts.

Parents can enjoy checking items off their shopping lists while saving an extra 30 percent on their entire regular or sale-priced children’s apparel purchases, and 40 percent off the entire stock of FAO Schwarz and Discovery Kids toys throughout the event.

Plus, those who share a photo with their favorite FAO Schwarz toy and post it on Instagram using the hashtags #returntowonder and #bontonstyle will be automatically entered for a chance to win one of three FAO Schwarz prizes totaling more than $1,750 each. The grand prize will include the iconic eight-foot giraffe stuffed animal.