‘Lead the Way’ competition deadline is April 20

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DAYTON – Area high school seniors with a bright idea for boosting blood donations have until Wednesday, April 20 to enter the Community Blood Center/Vectren Lead The Way Creative Scholarship competition.

The $5,000 Lead The Way scholarship program is supported by a grant from Vectren. CBC and Vectren annually award $1,000 in college tuition assistance to five graduating, college-bound seniors whose high school hosts a CBC blood drive.

Scholarship applicants are challenged to design a winning marketing campaign for a high school blood drive. They must come up with a theme or slogan, explain why it would encourage students to donate, and creatively express the theme with conventional marketing techniques or innovative, artistic methods.

Lead The Way applicants from Lehman Catholic High School won scholarships in 2015 and 2013. The Lehman class of 2016 had just 40 graduates, but 20 qualified for the CBC Red Cord Honor Program.

Senior Blake Leffel earned his Red Cord by making his third lifetime donation at Lehman’s spring blood drive. He hadn’t thought about applying for the Lead The Way scholarship, but the $1,000 scholarship grabbed his attention.

“I liked the slogan they came up with a couple of years ago with Snapchat on the high school T-shirt,” he said. “I can’t imagine it would be too hard to come up with a slogan!”

Lead The Way applications must be postmarked by April 20. Examples of winning campaigns and the 2017 scholarship application are available at www.GivingBlood.org. For information contact: Cristina Pickle at [email protected].

Learn more at www.GivingBlood.org.

Connect with Community Blood Center for the latest information and services at www.GivingBlood.org. Get fast and complete answers on how to make your first donation, organize a blood drive, or bring our education program to your school. Get all the updates in the CBC/CTS newsroom, find quick links to our social media pages, or schedule your next appointment to donate by connecting to www.DonorTime.com.

Blood donation requirements: Donors are required to provide a photo ID that includes their full name. Past CBC donors are also asked to bring their CBC donor ID card. Donors must be at least 17 years of age (16 years old with parental consent: form available at www.givingblood.org or at CBC branch & blood drive locations), weigh a minimum of 110 pounds (you may have to weigh more, depending on your height), and be in good physical health. The Food and Drug Administration (FDA) changes blood donor eligibility guidelines periodically. Individuals with eligibility questions are invited to email [email protected] or call 800-388-GIVE. Make an appointment at www.DonorTime.com.

Community Blood Center/Community Tissue Services is an independent, not-for-profit organization. Community Blood Center provides blood products to 25 hospitals and health centers within a 15-county service area in the Miami (Ohio) and Whitewater (Indiana) Valleys. For more information about Community Blood Center/Community Tissue Services, visit www.givingblood.org.

Staff report

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