UNOH launches motorsports marketing degree


LIMA – The University of Northwestern Ohio announced a new degree in motorsports marketing.

Known worldwide as a leader in training high-performance motorsports technicians, UNOH now will educate students to run the marketing side of this multi-billion-dollar industry.

“Launching the motorsports marketing degree at UNOH makes perfect sense for a university that prides itself on all things high-performance,” Marketing Department Chair Susan Mann said. “If students have a passion for motorsports, but don’t want to be a technician, this program will show them how to create an electric atmosphere at race venues, put together sponsorship packages for teams and drivers, and manage the image or create partnerships for talent in all levels of motorsports.”

UNOH offers the only four-year bachelor degree program in the country focused on motorsports marketing. The program will take students out of the classroom and into the garages, front offices, tracks, suppliers and sponsor companies that drive the motorsports industry.

With at least one required internship, students have the chance to work within the motorsport field of their choice from grassroots racing to the pinnacle of motorsports such as NASCAR, Monster Jam, IndyCar and more.

“The motorsports industry as a whole stands to benefit from the motorsports marketing program at UNOH as the university continues to create programs to advance the career paths of individuals who choose to focus on the business side of motorsports” said T.J. Puchyr, co-owner of Spire Sports + Entertainment.

Students will learn the ins and outs of motorsports marketing from professors and guest speakers who are leaders in the industry. Topics covered include public relations, social media management, race day operations, sponsor acquisition, media buying and website administration.

Tom Legeman, in charge of partnership marketing for StarCom Racing, when approached about this new program at UNOH said, “A motorsports marketing degree from the University of Northwestern Ohio provides students the foundation necessary for success in the motorsports industry and frankly, a foundation I wish I had access to when I was in college.”

Core courses in the motorsports marketing program will begin in the fall of 2021, but interested students can enroll and begin classes starting in April.

For more information about the program or how to enroll, contact UNOH admissions office at 419-998-3120.