WOOSTER – Turkey and ham may be viewed as the center of many holiday tables, but a recent survey showed that more than 30 percent of the population also considers beef roast appropriate for a holiday meal.
The same survey found that nearly two-thirds of consumers don’t know what cuts of beef are best for roasting. Furthermore, 19 percent of consumers say they don’t know how to prepare a roast.
Until now.
This month, the Certified Angus Beef ® brand launched Roast Perfect, a free app for smartphones and tablets designed to help consumers easily buy, prepare and enjoy a delicious beef roast this holiday season. The app is available now for both Apple and Android devices.
Roast Perfect includes a roast selection guide, chef-developed and tested roast recipes, step-by-step video tutorials, a store locator, built-in timer, portion calculator and more. There are also recipes for seasonal side dishes from Le Creuset®.
“We are thrilled to announce Roast Perfect, our first ever smartphone cooking app,” said Tracey Erickson, vice president of marketing for the Certified Angus Beef brand. “Offering a wide selection of interactive tools, tips and recipes for both roasts and side dishes, all developed by culinary experts but simple enough to make at home, Roast Perfect will help any cook start a new holiday tradition.”
The Roast Perfect app includes the following state-of-the-art features:
• Select A Roast: From a tenderloin roast to the classic bone-in rib, select a type of roast and total people being served. The app then calculates the number of pounds of beef to buy, as well as suggested roast recipes for that cut and side dish pairings from Le Creuset.
• Recipes & Tips: Browse recipes based on roast type, keyword search or bloggers’ favorites. “Heart” certain recipes to save in your Favorites Folder, or send directly to the printer with one tap. There’s also a “Degrees of Doneness” guide paired with helpful images, as well as video tutorials and step-by-step directions that demonstrate roasting techniques, such as how to choose, tie and carve.
• Roasting Timer: Simply select the roast type, weight and desired degree of doneness, and the app provides an automatic timer to guide you in the kitchen.
• Store Locator: Search local retailers and grocery stores by ZIP code, or tap the Current Location button to view stores nearby.
Founded in 1978 by real Angus cattlemen, the Certified Angus Beef brand is the original Angus brand and the only one owned by the American Angus Association®. Made up of a collection of family ranchers, the Certified Angus Beef brand was created with a shared belief that still drives the brand today: that its customers can taste the pride that goes into every cut.
Known for its exceptional quality and generous marbling, the Certified Angus Beef brand strictly adheres to 10 exacting quality standards that give it incredible juiciness, unparalleled tenderness and exceptional flavor. Only the best of the best Angus beef makes the cut, by meeting standards more selective than USDA Choice and Prime.
For more information, visit www.CertifiedAngusBeef.com, read the brand’s blog at www.GoRare.com, or look for the brand on Facebook, Twitter, Pinterest and Instagram.
Note about the survey: All questions written by the Beef Checkoff Market Research staff and conducted using Google Consumer Surveys, August 2015.
