NEW YORK (AP) — Some shrunken Kohl’s stores are getting a new neighbor: Planet Fitness gyms.
Kohl’s, which is on a mission to shrink its biggest department stores, said it will lease or sell the newly empty space at 10 locations to Planet Fitness, but may increase that number in the future. The new neighbor won’t share doors with Kohl’s, but it hopes that those who frequent Planet Fitness will also stop at Kohl’s to buy fitness trackers, workout tights or sneakers. The companies plan to promote each other to their customers.
The company has a similar deal with no-frills German grocer Aldi, opening the grocery stores next to Kohl’s.
Besides the gyms, Kohl’s said it is expanding its partnership with online retail giant Amazon, selling Kindle tablets, Echo voice-activated devices and other gadgets in over 200 stores.