SIDNEY — “We were very satisfied with last year’s business; we’ve added an employee and clients. Our workload was steady, challenging and fun,” said Mary Beth Monnier, president of Creative Marketing Strategies of Sidney.
Her report follows:
The marketing and advertising business we experienced last year was a steady growth of our long-time clients as well as new challenges and new relationships. That’s what’s exciting about our work – you never know what you may be asked to do.
CMS added Tonnie Hovey to the team which includes Marci Johnson, art director. Tonnie brings a long history of print and design experience and we were really glad she came on board.
CMS saw growth with a new healthcare client who needed a vast amount of help with their print and PR pieces. They had just gone through a re-branding process and were wrapping up a major building addition. They needed a marketing company who could do a professional job very quickly and efficiently. CMS helped create advertising design standards, templates and processes, which elevated their branding strategy in a timely manner. CMS also designed, printed and mailed a first-time newsletter for a local not-for-profit agency. Another new client came from one of our business partners who branched out into two new ventures and needed help with brand identity, PR and webpages. CMS was also able to help a local realtor and first-time client update signage on their building with a long-lasting turn-key solution.
Our regular clients kept us busy with direct mail, tri-folds, new product collateral material, fliers, testimonial sales pieces, fund raising pieces and annual reports. A large portion of the first quarter at CMS is dedicated to managing, designing and publishing the Sidney-Shelby County Chamber’s Discover Shelby County magazine. The latest issue has grown to 96 pages and continues to build editorial information and advertising benefits for its members. CMS also helped Wilson Health and Foundation carry out their rebranding efforts into brochures, newsletters and advertising.
This past year, CMS experienced more activity with social media for our clients as well as a sharpened awareness of brand identity and consistency. Whenever possible, we want to make the process of design and production budget friendly but effective. There is no substitute for a professionally designed and distributed product and how it represents your company.
Our company was happy to donate work for the Sidney Civic Band, Holy Angels Church and the Deacon John Holthaus Memorial Scholarship Foundation.
For more information call 937-492-2510 or visit www.creativemarketingstrategies.com.