New ice cream flavor at fair


UTICA — Inspired by the classic summer fair foods travelers enjoy each year at the Ohio State Fair, Velvet Ice Cream has developed a new flavor: Elephant Ear.

This quirky, limited-release ice cream will be available at the Ohio State Fair, which runs July 29-Aug. 9 at the Ohio Expo Center in Columbus. Velvet created the one-of-a-kind frozen confection by starting with its creamy traditional recipe vanilla, then swirling in a sweet caramel sauce and crispy nuggets of fried, cinnamon-coated elephant ear. More information is available at www.VelvetIceCream.com or www.OhioStateFair.com.

“We wanted to create a flavor for this year’s fairgoers that’s unique to the fair and truly captures that special state fair experience,” Velvet Ice Cream Vice President Joanne Dager said. “With our history of more than 101 years in Ohio’s dairy industry, Velvet Ice Cream is always proud to be a major part of the Ohio State Fair. And every year we look forward to creating a special flavor for fairgoers.”

Velvet Ice Cream’s Elephant Ear flavor, along with its more traditional flavors of cookies ‘n cream and mint chocolate chip, will be available via Cox Concessions in the Ohio State Fair Dairy Products Building. Fairgoers can download the free Mobile Fair Food Finder app for Android or iPhone.

This year marks 101 years of business for Velvet Ice Cream. Founded in 1914 by Joseph Dager, four generations of Dagers have since run the company, which is located in Utica on 25 acres of wooded countryside and rolling, pastoral farmland. Still family-owned and operated, Velvet produces and distributes more than five million gallons of ice cream every year from its headquarters on the grounds of Ye Olde Mill. Ye Olde Mill also houses an ice cream and milling museum, a restaurant, playground, picnic area and catch-and-release fish pond.

Named by Frommer’s as one of America’s 10 Best Ice Cream Factory Tours, Velvet’s Ye Olde Mill welcomes 150,000 visitors each year for tours, tastings and events. The annual Ice Cream Festival in May, group tour experiences and school field trips are among the many draws to Ye Olde Mill, which is open to the public April 20-Oct. 31. Complete information about Velvet Ice Cream and Ye Olde Mill is available www.VelvetIceCream.com.

This article was submitted by Velvet Ice Cream.