SIDNEY — Like many of their clients, Ruese Insurance Agency was looking forward to turning the page from calendar year 2020 to 2021. The most obvious reason is the ongoing pandemic and the impact COVID-19 has had on the economy and many local businesses. This year also marks a significant milestone for the business. Ruese Insurance Agency opened in 1886, and there are plans to celebrate this 135 years as one of the longest-tenured businesses in Sidney.
Ruese Insurance President Rudy Keister comments, “Like many of the businesses we work with every day, COVID-19 impacted us in 2020. We operate in a relationship-driven business and COVID inhibited our ability to meet with customers, as well as to prospect and work with potential new clients. Despite the challenges, we were able to grow our premium volume and generate an increase in revenue, which is positive given the present circumstances. COVID caused us to rethink how we conduct business, and we made changes along the way. Deemed an essential business, we remained open throughout the year with no employee layoffs, furloughs or reduction in hours. Some employees worked from home to limit the number of people in the offices at a time. The purchase of a new phone system also enabled remote work to be conducted more efficiently.
His report continues:
Change can be difficult — especially when it’s forced because of something like COVID. This is a new challenge for everyone, and our staff was open to the changes that needed to be made. We adapted well and made the best possible situation out of a difficult circumstance. At the end of the day, we still wanted to take care of our clients! Our staff responded in a professional manner, and that’s what made a difference. We are looking forward to continued success in 2021!
Ruese Insurance Agency Inc., consists of offices in Sidney, Piqua (McColloch-Baker Insurance) and Fort Loramie (Ratermann Insurance). Being a community partner in all three locations continues to be important to the organization. We strive to be an advocate in all of our communities. When the pandemic started and obtaining PPE was a struggle, we were able to donate 500 masks to Wilson Memorial Hospital.
In addition, Cincinnati Insurance Company partnered with each of our offices to make a donation to a local non-profit that was making a difference during the pandemic. This enabled us to donate $1000 each to Piqua Compassion Network (from McColloch-Baker), Rustic Hope (from Ratermann Insurance) and New Choices (from our Sidney office). We have always been involved in our local communities, and we will continue to do so moving forward. These were a few donations that were made possible because of the pandemic; and, we are fortunate to be in a position to help.
Conducting business for 135 years is no small task, and the Agency has plans to celebrate this accomplishment with clients and within their local communities. Being a pillar of the community is important to the entire staff. A current marketing campaign focuses on four core aspects they believe makes Ruese Insurance Agency, Inc., what it is today—Clients, Community, Employees and Integrity. Check out the agency website and Facebook pages to learn about an anniversary trivia contest, as well as upcoming promotions and giveaways.
The agency is projecting higher increases in growth and revenue for the coming year for two simple reasons. They have positioned themselves to navigate the current business climate from everything learned in 2020, and they honestly believe the effects of the global pandemic will improve throughout 2021.