MINNEAPOLIS, Minn. — On Thursday, July 30, DQ Grill & Chill and Dairy Queen locations throughout the U.S. will celebrate the 10th annual DQ Miracle Treat Day to raise funds to help save and improve the lives of sick and injured children in Children’s Miracle Network (CMN) Hospitals. During Miracle Treat Day, $1 or more from every Blizzard Treat sold at participating locations will be donated to CMN Hospitals, which raises funds and awareness for 170 children’s hospitals across the U.S. and Canada.
“Every minute, 62 children enter a CMN Hospital for treatment. That’s a staggering statistic,” said John Gainor, president and CEO of International Dairy Queen Inc. “When you visit these hospitals and meet with the kids and their families, you can’t help but be moved by their stories and appreciate the doctors and nurses who care for them. Miracle Treat Day helps raise awareness and funds for these kids and their families in our local communities.”
Miss America 2015 Kira Kazantsev, the national goodwill ambassador for CMN Hospitals, will serve as honorary spokesperson for DQ Miracle Treat Day. Miss America titleholders have been involved with CMN Hospitals by visiting member hospitals and helping with fundraising activities since 1989.
This year, the featured Miracle Treat Day Blizzard Treat of the Day is Oreo, the most popular Blizzard Treat in the world. All other Blizzard flavors are also available that day.
Last year, Dairy Queen operators across the U.S. and Canada raised nearly $5 million on Miracle Treat Day for CMN Hospitals. Since 1984, the Dairy Queen system has raised more than $100 million for the charity through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives.
“As part of the Dairy Queen system’s 75th anniversary celebration this year, we want to make this the biggest and best Miracle Treat Day ever,” Gainor said.
This article was submitted by International Dairy Queen Inc.