Chamber to host seminar

Staff report

SIDNEY — In partnership with inbound marketing and sales solutions experts Marketing Essentials, the Sidney-Shelby County Chamber of Commerce will host a workshop intended to assist its members with avoiding the 12 biggest digital marketing mistakes that can cost their companies money.

The 12 Biggest Digital Marketing Mistakes That Cost You Revenue seminar is scheduled for Sept. 1, from 8 to 9:30 a.m., in the Holiday Inn Express & Suites in Sidney. Chamber members interested in attending should call 492-9122 to register. This seminar is offered free of charge as a benefit of membership in the Sidney-Shelby County Chamber of Commerce.

Digital marketing has revolutionized the way organizations market their products and services. Digital marketing is cost effective and has been proven to be an effective tactic for targeting an audience and speaking directly to their needs and desires. Social media alone has become an invaluable resource for organizations looking to drive sales, increase brand awareness and reach new customers.

At this seminar, chamber members will learn why data drives their inbound marketing strategy. They will identify the pitfalls of haphazardly managing their online brands. Those attending will come to understand the power of content to include video, blogs, tip sheets and guides.

Most importantly, participants will walk away with “need to know” inbound marketing insights that will allow them to use their limited time and marketing budgets wisely to see a return on their marketing investments.

Staff report