SIDNEY — Constant innovation is critical to PNC’s ability to meet its customers’ needs even as their behaviors and preferences for when, where and how they choose to bank evolve through time. In recent years, the financial institution has invested in new configurations of the retail branch network and introduced new technologies across all of our lines of business to automate services and maximize customer convenience.
“Today, more than half our customers use non-branch channels for the majority of their transactions,” said David Melin, PNC regional president for the Dayton region. “About one-third of all customer deposits are made at one of our DepositEasy ATMs or by a mobile device.”
At the same time, as the business becomes more digital in nature, management is working day and night to safeguard customers’ personal information and assets. PNC has built out customer-facing security and privacy programs and added security chip technology to credit and debit cards to help protect its customers from fraud and identity theft. Behind the scenes, PNC maintains robust systems and work with law enforcement to guard against cybercrime. Its data centers and the investments they’ve made behind it protect the customers’ private information and are helping to secure a more stable and reliable network to minimize or eliminate downtime for the systems and the applications upon which the customers depend.
“We are continuing to make strides in our effort to provide a superior banking experience for every customer,” Melin said. “Believing that every employee has a responsibility to own the customer experience, every employee — from the front lines of our retail branches and sales force to the back offices of Treasury Management and technology — a performance goal for the year dedicated to further strengthening customer focus.”
It is our firm belief that in a commodity business such as banking, PNC will differentiate itself by the experience we provide our customers. Of course, the key to providing a superior customer experience is fielding a superior team of people across our organization — employees equipped and empowered to help our customers achieve their financial goals and committed to always doing what’s right for the people that we serve.
That fundamental commitment to doing business with integrity is one of the qualities of the culture that helped PNC to thrive and to grow over the last decade, even as many in the industry lost their way. And today, PNC is strengthening its company by creating better systems for talent development, holding managers accountable for assembling diverse teams and challenging the top talent to take on new responsibilities.
“We have three consumer credit cards for our clients. The Cashbuilder Visa earns from 1.25 percent to 1.75 percent cash back on all purchases. Our Core Visa allows customers to transfer balances and make purchases at zero percent interest for 15 statement cycles. The POINTS Visa is for those customers who want to choose their rewards,” Sidney Branch Manager Thomas Paul said.
In 2016, PNC supported local organizations including Compassionate Care and Catholic Social Services. PNC participated in livestock auctions at both Shelby and Auglaize County Fairs and sponsored the wrap up luncheon for the United Way.
Paul and his staff, including Agriculture Banker Elizabeth Long, Mortgage Lender Gary Hollenbacher and Financial Adviser Larry Hagan, lead a team that has extensive banking experience. PNC’s Sidney branch is located at 2221 W. Michigan (next to McDonald’s) and features a DepositEasy ATM. They also have personal experience working with the owners of agricultural-based businesses.
Contact Tom and his team at 937-498-4761
