MaMa Mia! Schwan’s buys MaMa Rosa’s

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SIDNEY — MaMa Rosa’s Pizza has a new owner.

Schwan’s Company, a leading U.S. frozen-food business, announced Thursday the purchase MaMa Rosa’s Pizza LLC from HGGC has been finalized. The terms of the sale, which was finalized June 14, were not disclosed.

Founded in 1979, MaMa Rosa’s manufactures foods for the food-service industry and in retail stores under the MaMa Rosa’s and Fight’n Tomato Pizza Co. pizza brands. MaMa Rosa’s employs approximately 250 people and operates a 160,000-square-foot manufacturing facility in Sidney, Ohio.

“We are extremely excited to have MaMa Rosa’s join the Schwan’s family of businesses based on their reputation in our industry for delivering great quality and service,” said CEO Dimitrios Smyrnios. “This acquisition will be mutually beneficial. For Schwan’s, this acquisition demonstrates our commitment to the U.S. pizza market and gives us an opportunity to immediately expand our pizza business. MaMa Rosa’s will become part of a world-class team that makes high-quality frozen foods for food-service, home delivery and retail outlets.”

“Schwan’s is a well-established company within the U.S. frozen foods market. We feel this sale represents an extremely positive business decision that will take MaMa Rosa’s Pizza to the next level in terms of growth and distribution,” said Greg Benson, co-founder and managing director at HGGC.

MaMa Rosa’s will now operate as a Schwan’s subsidiary called Schwan’s MaMa Rosa’s, LLC.

“We are excited about this acquisition and welcome the MaMa Rosa’s team to Schwan’s. Together we will work to exceed the expectations of our customers and strengthen our position in the U.S. frozen-pizza market,” said Smyrnios.

Schwan’s representatives announced on May 31 they had agreed to terms with HGGC on the acquisition.

Established in 1952, Schwan’s Company’s subsidiaries sell foods through its retail, food-service and home-delivery channels. In the pizza category, its major U.S. retail brands include Red Baron, Freschetta and Tony’s pizzas. The company’s subsidiaries also serve as a leading provider of pizza to food-service outlets such as schools, convenience stores and colleges and universities.

Based in Minnesota, Schwan’s Company is a privately held business that also manufactures and markets quality foods such as Bon Appétit pizza, Mrs. Smith’s and Edwards desserts, Pagoda snacks and Schwan’s fine frozen foods. To learn more about Schwan’s, visit www.schwanscompany.com.

Staff report

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