BELLMAWR, N.J. (AP) — A quick eye by Goodwill workers in southern New Jersey turned up framed pages from an original 1774 Philadelphia newspaper with an iconic “Unite or Die” snake design on the masthead.
The frayed Dec. 28, 1774, edition of the “Pennsylvania Journal and the Weekly Advertiser” boasts three items signed by John Hancock, then president of the Provincial Congress, who pleads for the Colonies to fight back “enemies” trying to divide them.
A jumble of small advertisements offer rewards for a lost horse or runaway apprentice, while another insists the poster will no longer pay his “misbehav(ing)” wife’s debts.
The discovery was first reported by NJ Pen, an online news site.
Bob Snyder of the New York auction house Cohasco says the “rebel” newspaper shows how “everyone was good and mad” at the British just months before the Revolutionary War began. The masthead design is a variant of the “Join, or Die” political cartoon credited to Benjamin Franklin.
“These were very important propaganda tools,” Snyder said of newspapers and pamphlets of the era. “The viciousness then in some was as much or more as it is today. . (But) the language was more powerful in putting down the other side.”
Snyder estimates the newspaper’s value at $6,000 to $16,000. Goodwill Industries hopes to sell it to help funds its educational and job-training services, according to Heather Randall, e-commerce manager of the regional operation in Bellmawr, New Jersey.