LAS VEGAS (AP) — At first, the co-owner of the quirky alien-themed motel down a Nevada highway from the mysterious Area 51 site didn’t take a posting for a prank Facebook event too seriously.

Then, her phone started ringing.

“It doesn’t stop, our phone won’t stop ringing,” Connie West, of the Little A’le’Inn, told the Las Vegas Sun.

The 10-room motel is one of few businesses in Rachel, a town of 54 residents now gaining celebrity status among aviation and UFO enthusiasts attracted by the posting about a Sept. 20 event dubbed “storm Area 51.”

More than 1 million people have responded to the internet post calling for people to “Naruto run” at 3 a.m. into the remote U.S. Air Force test area in the Nevada desert that has long been the focus of UFO conspiracy theories.

The face-forward, arms-back running style is favored by characters in the anime series “Naruto.”

“They can’t stop all of us,” the post jokes. “Lets see them aliens.”

The military is warning people not to try to enter the once top-secret Cold War site, which is posted and patrolled as part of the vast Nevada Test and Training Range.