LIMA — Walmart recently launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the public to take action in the fight against hunger.
The Feeding America nationwide network of 200 food banks, of which West Ohio Food Bank is a member, stands to benefit from the campaign goal to secure at least 100 million meals for Feeding America food banks across the country.
“We appreciate Walmart’s ongoing commitment to fighting hunger and are thrilled that Walmart is asking the public to get involved and make a difference in their local communities through the ‘Fight Hunger. Spark Change.’ campaign,” said Linda Hamilton, CEO of the West Ohio Food Bank. “This campaign will significantly boost our collective ability to raise awareness about the issue of hunger in America, allowing us to secure more local funds and ultimately provide food to more people in need in Allen, Auglaize, Hancock, Hardin, Mercer, Paulding, Putnam, Seneca, Shelby, Van Wert and Wyandot Counties. We hope people across our 11-county area will take action and participate in the campaign.”
Working with customers, Discover and five of its national suppliers — Campbell Soup Co., General Mills, Kellogg Co., the Kraft Heinz Co. and PepsiCo — Walmart is offering three easy ways for everyone to take action against hunger and help a local Feeding America food bank through social, online and in-store participation.
• Purchase: For every participating product purchased at U.S. Walmart stores through Monday, the supplier will donate the equivalent of one meal (9 cents) on behalf of a Feeding America member food bank, up to applicable limits. For every Discover card transaction made at U.S. Walmart stores and Walmart.com during the campaign period, Discover will donate the equivalent of one meal to Feeding America and its network of member food banks, up to $1 million.
Meals can also be generated online for food banks.
• Facebook — Create original content that uses #FightHunger; like, share and/or react positively to campaign content; click on Walmart-provided campaign content.
• Instagram — create or share content using the campaign hashtag #FightHunger; like or share Walmart-generated campaign content.
• Twitter — Create original content that uses #FightHunger; like, share and/or make a campaign tweet a favorite; retweet a message featuring the campaign hashtag #FightHunger; click on Walmart-provided campaign content.
For each online act of support, Walmart will donate the equivalent of 10 meals (90 cents) to Feeding America on behalf of member food banks, up to $1.5 million.
• Donate at the register: Donate to a Feeding America member food bank at the register during checkout.
With Feeding America reporting that one in eight people in America struggle with hunger, the “Fight Hunger. Spark Change.” campaign comes at a critical time. Here in the 11-county area, 65,130 people may not know where they will find their next meal.
“This campaign is an important part of our ongoing commitment to helping families who struggle with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “Together with suppliers, customers and friends at Feeding America, we’re dedicated to making a positive difference in the lives of those who live and work in the communities we serve.”
This is Walmart’s 11th year of working with Feeding America nationally to fight hunger and the fourth annual “Fight Hunger. Spark Change.” campaign. Last year, West Ohio Food Bank received $51,266 from Walmart’s campaign to fight hunger.
To learn more about the campaign, visit www.walmart.com/fighthunger.