U.S. Bank evolves with digitization


SIDNEY — “The world of banking and our financial system continues to evolve and progress with digitization remaining a top priority for U.S. Bank consumers and businesses,” said Leigh Kem, U.S. Bank district manager. “We’re focused on digital + human so we can add value for our customers. One of the primary ways we achieve that goal is by offering a toprated mobile app so they can bank when, how and where they want. In 2022, we even launched the nation’s first Spanish-language voice assistant for banking.”

Her report continues:

In the Sidney community and beyond, we’re educating customers on the vast capabilities of online banking and equipping them with the necessary tools so they can achieve their dreams from buying a home to opening a small business. Digital makes it easy for customers to take care of their finances independently, but it also allows them to connect with our bankers in new ways as we offer tools like cobrowse, video appointments and digital document signings for business owners.

We remain committed to the core of our business and also the communities where our employees and customers live and work. In a three-year period ending December 31, 2021, U.S. Bank invested $10 million in Ohio through U.S. Bank Foundation and corporate giving along with $407 million across the state in community development loans and investments to low-and-moderate income communities. We also were named in 2022 as one of the World’s Most Ethical Companies by the Ethisphere Institute.

We continue an initiative that we launched in 2021 called U.S. Bank Access Commitment, a long-term approach that aims to help break down historical barriers to building wealth starting with the Black community where the disparity is the greatest.

We believe in powering the potential of our customers. As we look ahead at 2023 and consider interest rates, inflation, and fluctuating markets, many are giving more thought to the accessibility of their savings and investments. One of the biggest opportunities right now are certificates of deposit (CDs), which have a higher interest rate than a traditional savings account in exchange for leaving money untouched for a certain period. U.S. Bank and other financial institutions are currently offering returns many haven’t seen in a long time.

The year is still writing its story but we’re looking forward to advising our customers and walking alongside them for financial moments and decisions of any scope.

About U.S. Bank

U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of Sept. 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and globally through a diversified mix of businesses: Consumer and Business Banking; Payment Services; Corporate & Commercial Banking; and Wealth Management and Investment Services. Union Bank, consisting primarily of retail banking branches on the West Coast, joined U.S. Bancorp in 2022. The company has been recognized for its approach to digital innovation, social responsibility, and customer service, including being named one of the 2022 World’s Most Ethical Companies and Fortune’s most admired superregional bank. Learn more at usbank.com/about.

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