Visitors Bureau unveils website changes

Staff report

SIDNEY — The Sidney Visitors Bureau unveiled its latest website in June.

The updates were installed to migrate to a responsive platform rather than continuing to maintain both a full and mobile version of the site; combine the Sites & Attractions section with the Parks and Recreation section of the former site to present one comprehensive overview of all area attractions, recreational outlets and other points of interest in a more aesthetic fashion with updated text and graphics; add web links, phone links and GPS navigation links throughout the site in every manner possible to enhance the mobile experience; redesign the events calendar presentation with improved descriptions and graphics of the items published there; incorporate a significant number and variety of social media (Facebook, Twitter, Instagram, Google+) best practices into the redesigned site including the addition of Like/Share buttons on all pages of the site and for each event published in the online calendar; add PDF formats of the packaged travel itineraries on the site to ease print out functionality for those site visitors who prefer their information in printed form; and offer an ibrochure version of the Sidney Visitors Guide.

Bureau President Jeff Raible reported recently that the organization sent Sidney Visitors Bureau information to 849 individuals in May and 797 individuals in June who were interested in learning more about this area after visiting the web site or seeing ads in the Discover Ohio Travel Planner, Midwest Living Magazine, Country Living Magazine, Family Fun Magazine, and the Madden Media Regional Newspaper Insert.

He also reported that the website was visited by 1,664 users for 3,979 page views in May and by 479 users for 1,051 page views in June. The bureau’s Facebook page had 27,451 views in May and 4,769 in June.

The bureau agreed to sponsor the Civil War reenactment scheduled for Sept. 17-18 in Tawawa park and to support the You Drive it Shelby County Farm Tour scheduled for Sept. 18.

Staff report