SIDNEY — Behr Design experienced growth in 2015 in both sales and new clients as they continued to focus on their core competencies, as well as expand service offerings to meet the every-changing demands of modern business marketing.
“We’ve seen growth specifically in the areas of website development, branding, short video production, and exterior signage solutions. With the major shifts in modern day communications, companies can no longer market to the masses. They have to maximize their ROI by focusing on specific target markets. No two clients are alike, which makes our work challenging and fun. Every marketing campaign and strategy is tailored to fit their specific needs,” said Kevin M. Behr, co-owner of Behr Design.
While web development continues to be a strong area of growth and opportunity, we have also been working with clients to manage their social media campaigns. “Many of our clients know they need a social media presence, but don’t know where to start. The biggest thing we stress is that you need a plan and strategy for your social media. Just making a post is not enough. Each post needs to coincide with the overall sales and marketing strategies/goals of the organization. Whether it is Facebook, Twitter, Instagram, Pinterest or any other social media platforms, Behr Design helps our clients reach their target market with the right message. It certainly is not a one-size fits all strategy when it comes to social media. In addition to website development and social media, we also offer other digital marketing services such as website hosting, video integration, animation, and e-mail marketing campaigns,” adds Chad Stewart, co-owner of Behr Design.
Behr goes on to say, “Traditional means of marketing such as brochures, direct mail, print ads, printed newsletters and trade show graphics are still very important and should not be overlooked. Websites are great, but there have to be other ways to drive customers to your site besides search engines. It’s a comprehensive approach that is the most successful.”
Signage continued to be another source of growth in 2015.
“We focus on providing cost effective, low-maintenance signage solutions for our clients. Whether it’s an exterior sign, internal wall graphics, way finding, vinyl graphics, or a combination of all of these, our design experience allows us to maintain continuity within the client’s brand. One new niche market that we offer now is digital LED board integration into our signage. Keeping your brand top of mind is very important. We work with our clients to provide a complete solution from design to production to installation. We also help obtain any sign permits that might be needed with city and/or state if needed,” said Stewart.
“Entering 2016, we are truly excited about all the opportunities and projects that this year has in store. We have the in-house talent, resources, and capabilities to develop complete marketing strategies and all the collateral that goes with it; whether it is something in print, something virtual, or just a good solid marketing plan to guide them. In a time where there are so many potential providers available for every service a company could need, it is still a major asset for our clients to have someone overseeing the whole process to make sure their message is delivered in a clear, consistent way,” said Stewart.
For more information about Behr Design or their services, please call them at 937-492-5704 or visit their newly designed website at www.BehrDesign.com and follow us on Facebook and Instagram.