CINCINNATI — A new, international brand conference and festival, Brandemonium, will take over the Duke Energy Convention Center in Cincinnati, Oct. 11-14, with a current lineup featuring author Seth Godin, Target Chief Marketing Officer Rick Gomez, Robert Graham CEO Robert Stock, and many more.

Emphasizing consumer experiences, Brandemonium’s conference aspect will include keynotes, panels, mentor sessions and workshops to allow brands, retailers, agencies and marketing consultants to immerse attendees in all aspects of their brands. The festival aspect furthers this initiative, giving brands an opportunity to engage while “taking over” the city with brand activations including installations, performances, lounges and more.

“Brandemonium is really a first-of-its-kind event, placing brands and their creativity center stage,” said festival organizer Bill Donabedian. “The entire concept is similar to a SXSW experience, bringing the essence of brands to life and engaging the public. If your work is touched by branding — everything from brand management to package design — Brandemonium is the place to be.”

Joining the Brandemonium lineup are the following speakers, with panel schedules and descriptions to be released soon: Kirk Perry, president of brand solutions at Google; Jaideep Kibe, ‎vice president, Coca-Cola at the Coca-Cola Co.; Jim Stengel, president/CEO, the Jim Stengel Co.; Ben Tyson, global lead live training strategy manager, Google; Doug Zarkin, VP/CMO, Pearle Vision-Luxottica; Christine Martinez, Pinterest influencer; Amy Balliett, CEO, Killer Infographics; Jonah Goodhart, CEO and cofounder, MOAT; Jey Van-Sharp, principal, MyÜberLife Consulting Group; Joe Anthony, founder, Hero Group; Michael Mahoney, VP, golf ball marketing, Acushnet Co.; Andy Brownell, VP, brand studio, Newsy; Erik Diehn, CEO, Midroll Media; Chris Bannon, chief content officer, Midroll Media; Bill Carmody, CEO, Trepoint/SAM.AI; Blair Garrou, managing director, Mercury Ventures; Kevin Nemetz, SVP alliances and analytics, Compass Marketing Inc., Powershelf; and John White, chairman and CEO, Compass Marketing Inc., Powershelf.

The festival aspect is free to the general public. Registration is now open to attend or exhibit at the conference, as well as submission opportunities for speaking, brand activation or sponsorships. Conference registration costs $399 through Aug. 31 or while supplies last; $499 through Sept. 29 or while supplies last; $599 walk-up; $799 VIP.

To register, submit interest for consideration, or view the current list of participants, visit brandemonium.com.